influencer marketing

Developed an influencer-led campaign with Carrie Waller (@dreamgreendiy) that showcased how IKEA Kreativ can be used to plan and refine a design-forward home office. The workspace makeover highlighted how the room designer supports visualizing layout, materials, and aesthetic decisions in a clear, real-life context.

Led the collaboration end-to-end, from creative direction and content development to a supporting Q&A-style blog feature that provided deeper insight into her process and experience using IKEA Kreativ.

Influencer Strategy | Writing | Content Strategy | Creative Direction