copywriting + marketing

Created an editorial feature reviewing Brooklinen’s silk pillowcases, combining written content with original photography to present the product in a clear, real-life context. The piece focused on translating material quality, feel, and performance into an honest, accessible evaluation for readers.

Led both the writing and creative direction, styling, and photography to create a cohesive, design-forward story that supports product understanding and decision-making.

Writing | Creative Direction | Photography‍ ‍

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IKEA Kreativ — Carrie Waller Influencer-led product storytelling

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Hunker x Fable Editorial Product Storytelling