influencer marketing

Developed an influencer-led campaign with Tiffany Chan (@hearteyesdiy) that highlighted how IKEA Kreativ can be used to plan and personalize a child’s workspace. The desk setup makeover showcased how the room designer supports visualizing layout, design choices, and creative updates in a hands-on, real-life context.

Led the collaboration end-to-end, from creative direction and content development to a supporting Q&A-style blog feature that provided deeper insight into her process and experience using IKEA Kreativ.

Influencer Strategy | Writing | Content Strategy | Creative Direction