influencer marketing

Developed an influencer-led campaign with Rebecca Rajs (@rebs_home) that showcased how IKEA Kreativ can be used to plan for a major life transition — transforming a guest room into a nursery. The makeover content highlighted how the room designer supports visualizing layout, functionality, and design decisions during a meaningful, real-life change.

Led the collaboration end-to-end, from creative direction and content development to a supporting Q&A-style blog feature that provided deeper insight into her process and experience using IKEA Kreativ.

Influencer Strategy | Writing | Content Strategy | Creative Direction