influencer marketing

Developed an influencer-led campaign with Xin Lu (@athomewithxin) that showcased how IKEA Kreativ can be used to plan and visualize a functional family space. The kids’ desk area makeover demonstrated how the tool supports everyday design decisions in a practical, real-life context.

Led the collaboration end-to-end, from creative direction and content development to a supporting Q&A-style blog feature that provided deeper insight into her process and experience using the tool.

Influencer Strategy | Writing | Content Strategy | Creative Direction