influencer marketing

Developed an influencer-led campaign with Nedra Davis (@brickendhaus) that brought IKEA Kreativ to life through a real home transformation. The three-part entryway makeover series translated the tool’s functionality into a clear, real-life use case.

Led the collaboration end-to-end, from creative direction and content development to a supporting Q&A-style blog feature that extended the story and provided deeper insight into the design process.

Influencer Strategy | Writing | Content Strategy | Creative Direction