copywriting + marketing
Translated the “Japandi” design concept into clear, actionable content, helping users understand how to apply a specific aesthetic using IKEA Kreativ.
Developed content across multiple touchpoints — including banners, virtual room designs, and integrated placements (IKEA Live, newsletter, press) — to create a cohesive and accessible design narrative.
Writing | Content Strategy | Creative Ideation
Web - Entry point banner on IKEA.com/jp campaign page
Exclusive IKEA Kreativ virtual room design for IKEA Japan's Japandi Style campaign
Exclusive IKEA Kreativ virtual room design for IKEA Japan's Japandi Style campaign
PR - IKEA Kreativ inclusion in official Japandi style press release
Newsletter - IKEA Kreativ inclusion in IKEA Family newsletter
IKEA Live - IKEA Kreativ inclusion in IKEA Live
Social - IKEA Kreativ inclusion in IKEA Japan Instagram story post