copywriting + marketing
Developed content for a back-to-college campaign focused on making IKEA Kreativ feel approachable and useful for planning small or shared spaces, like a dorm room.
Created content across landing pages, banners, blog, virtual room designs, paid ads, and social, helping translate product functionality into clear, real-life use cases for students.
Writing | Content Strategy | Creative Ideation
Web - Landing page for IKEA Kreativ "Back to College" campaign
Web - Banner entry point on IKEA.com "Starting College" campaign page
Blog - Design tips article for IKEA Kreativ Back to College campaign
Virtual room design with curated list of products in left panel for IKEA Kreativ Back to College campaign
Virtual room design with curated list of products in left panel for IKEA Kreativ Back to College campaign
Ad - Paid ad on social for IKEA Kreativ Back to College campaign
Social - Instagram post for IKEA Kreativ Back to College campaign