copywriting + marketing
I aligned with the IKEA JP team on their “Japandi Style” activities to drive awareness and usage of IKEA Kreativ. I produced content across multiple touchpoints, including banners, virtual room designs, press release inclusion, IKEA Live inclusion, IKEA Family newsletter inclusion, and social content. I collaborated with different teams to ensure a cohesive campaign from start to finish.
Writing | Content Strategy | Creative Ideation
Web - Entry point banner on IKEA.com/jp campaign page
Exclusive IKEA Kreativ virtual room design for IKEA Japan's Japandi Style campaign
Exclusive IKEA Kreativ virtual room design for IKEA Japan's Japandi Style campaign
PR - IKEA Kreativ inclusion in official Japandi style press release
Newsletter - IKEA Kreativ inclusion in IKEA Family newsletter
IKEA Live - IKEA Kreativ inclusion in IKEA Live
Social - IKEA Kreativ inclusion in IKEA Japan Instagram story post