copywriting + marketing
I aligned with the IKEA US team on their “Starting College” activities to drive awareness and usage of IKEA Kreativ. I produced content across multiple touchpoints, including a dedicated landing page, banners, blog article, virtual room designs, paid ads, and social content. I collaborated with different teams to ensure a cohesive campaign from start to finish.
Writing | Content Strategy | Creative Ideation
Web - Landing page for IKEA Kreativ "Back to College" campaign
Web - Banner entry point on IKEA.com "Starting College" campaign page
Blog - Design tips article for IKEA Kreativ Back to College campaign
Virtual room design with curated list of products in left panel for IKEA Kreativ Back to College campaign
Virtual room design with curated list of products in left panel for IKEA Kreativ Back to College campaign
Ad - Paid ad on social for IKEA Kreativ Back to College campaign
Social - Instagram post for IKEA Kreativ Back to College campaign