influencer marketing

For this influencer marketing project, I partnered with content creator Nedra Davis (@brickendhaus) to showcase how IKEA Kreativ can support a real home transformation. I managed the collaboration from end to end — from initial outreach and contract negotiations to developing the creative direction, overseeing edits, and tracking final analytics. Nedra documented her entryway makeover across a three-episode series, highlighting how she used Kreativ to plan and visualize her redesign. To extend the story, I also wrote a coordinating Q&A-style blog article that explored the project in more detail, giving audiences a deeper look at her design process.

Influencer Management | Writing | Content Strategy | Creative Ideation